Disney's India streaming ambitions tested by loss of cricket fans

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Media & Entertainment

Despite legions of viewers, India remains tricky market for streamers to navigate

Subscriptions to Disney's streaming service in India have plunged amid its loss of digital streaming rights for Indian Premier League cricket matches.   © AP

REI NAKAFUJI and RYOSUKE HANADA, Nikkei staff writersNovember 21, 2023 10:31 JST | India

PALO ALTO, U.S./MUMBAI -- From the loss of cricket streaming rights to low revenue, growing headwinds in India are forcing The Walt Disney Co. to consider selling off a portion of its streaming business in the 1.4-billion-strong market.

Disney's linear TV business "actually does quite well" in India, CEO Bob Iger said in an earnings call earlier this month, but "we know that other parts of that business are challenged for us and for others."

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